What’s the difference between online marketing, internet and digital?

As technology is created and advances online marketing terminology arises to describe it. However, some of the wording develops and changes over time, as general awareness increases, and a  standard term is set in place. As is the case with the terms online, internet and digital advertising. All very similar terms but noticeably the term digital marketing seems to now be the commonplace term we have generally accepted to describe the digital space.

Internet and online advertising are largely considered to mean the same thing referring to any form of advertising on the web.  It’s an all-inclusive term to define messaging from emails, social media, paid advertising and websites. It requires an internet connection to view these marketing messages.

However digital is not exactly the same as online or internet advertising, it actually covers a far broader range of digital channels, devices or platforms including:

• Billboards,
• Digital TV,
• Mobile/tablets,
• Podcasts,
• Radio.

Online Includes…

• Content Marketing
• SEO
• Pay per click ads

Digital marketing is the umbrella term that encompasses online or internet opportunities, while also including other digital technologies like TV and radio. In addition, it does not need a live internet connection whereas online does. When you download an app, you are using an internet connection to do so, however once downloaded most apps don’t require an internet connection and therefore any marketing through these apps are viewed as digital marketing and not online.

So, to keep it simple the difference between online and internet marketing versus digital marketing is whether you are connected to the internet. The term digital marketing seems to be more widely used and encompasses all online, so it is likely that this will be the term used more often and then possibly exclusively.

If you are considering looking into online advertising or marketing the DigiBubble team are here to help. Contact us to find out more.