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The dos and don’ts of backlinking

Backlinking Research
SEO
1. Search Engine Optimisation Quick Tips
2. SEO – What are the benefits for your business?
3. Causes & Solutions of Poor Search Engine Optimisation
4. What is a Meta Description?
5. Alt Text Optimisation – What You Need To Know
6. What is Keyword Density?
7. Tips For Improving Your Internal Linking Structure
8. Thinking about your SEO Slug
9. The Importance of a Unique Keyphrase
10. Crafting an optimised page title
11. How To Optimise Your Subheadings
12. How can outbound links help your SEO
13. Choosing the right focus keyword
14. The Benefits of adding call-to-actions to your website
15. The dos and don’ts of backlinking
16. How long does SEO take?
17. SEO vs PPC
18. Local SEO for retail and how to dominate your patch
19. AI and SEO: A New Approach to Boosting Your Online Visibility
20. SEO Link Building – Best and Worst Practice
21. What is Parasite SEO? A Guide to Leveraging High Authority Websites
22. Understanding SERP: The Evolving Landscape of Search Engine Marketing

Backlinking is one of the most important aspects of SEO because they show search engines that your website is popular and relevant. The more backlinks you have, the higher your website will rank in search engine results pages.

However, you need to be careful about the quality of backlinks. In recent years Google has been improving their algorithms and may penalize your website if it detects a large number of low-quality backlinks. Low-quality backlinks can hurt your website’s reputation and as a result we likely lower your search engine ranking.

There are many ways to get good quality backlinks from other websites. Some of the most effective methods include: blog commenting, forum posting, and social media marketing.

Guest posting

Guest posting is the process of writing an article and having it published on another person‘s website or blog. This is a good way to get backlinks because it allows you to showcase your expertise on a topic and get your name and website in front of a new audience.

Backlinking with Social media marketing

Social media marketing is good for backlinking because it allows you to connect with other website owners and promote your website in a way that is likely to get you backlinks. Additionally, social media marketing can help to build relationships with other website owners, which can lead to more backlinks.

Write Testimonials

Many businesses look for testimonials to show as social proof, and they often display them on their website. If you are a user and are happy with a tool or service, you can write a testimonial in exchange for a backlink. Have a look for companies that are relevant to your business and put forward a testimonial, not only can it get you a backlink, but will help them out too.

There are somethings to avoid when acquiring backlinks:

Backlinking with NoFollow links

Nofollow links do not pass link equity, so they should be avoided if you are trying to improve your SEO. 

Backlinking Low-quality websites

There are a few reasons to avoid links from spammy or low–quality websites for SEO. The first reason is that these links can hurt your search engine rankings as Google is able to identify what websites are of lower quality. The second reason is that these links can lead to malware or viruses.

 

See our other blog for more website tips.

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