What is Retargeting?

Retargeting is a form of online advertising that allows you to show ads to people who have already visited your website. This is done by placing a small piece of code, called a retargeting pixel, on your website. This pixel will track the people who visit your site, and then you can create ads that will only be shown to those people.

Why Use Retargeting?

Retargeting is an effective way to get people to come back to your site and purchase something, or to sign up for a service. It can also be used to remind people about your brand and to keep your brand top of mind.

How to Use Retargeting

There are a few different ways that you can do retargeting, but the most common and effective way is to use a retargeting pixel. This is a small piece of code that you place on your website, and it will track the people who visit your site. Then, you can create ads that will only be shown to people who have visited your site before. This is an effective way to get people to come back to your site and purchase something, or to sign up for a service.

Another way to use retargeting is to create a retargeting list. This is a list of people who have visited your site, and you can show ads to them on other websites that they visit.

You can also use retargeting to create lookalike audiences. This is a list of people who are similar to the people who have visited your site. This is a good way to reach new people who may be interested in what you have to offer.

Finally, you can use retargeting to create custom audiences. This is a list of people who you want to target with your ads. For example, you may want to target people who live in a certain area, or who have visited a certain page on your website.

No matter how you use retargeting, it is an effective way to reach people who are already interested in what you have to offer.

If you need help or advice on anything highlighted above we are always happy to talk and give you a little guidance. If you would like to work with us and lean on our 20 years of digital advertising and marketing experience, we would like that too. Contact Us and let us know what you need.