Optimising your ecommerce website navigation

A website needs to have good navigation in order for users to find their way around it easily and quickly. It’s especially important to optimise your ecommerce website navigation as users need to be able to find the products they are looking for without any hassle. If a user cannot find what they are looking for easily, they are likely to give up and go to another site – which will lead to lost sales. 

Make sure the navigation is easy to understand and use

Ecommerce website navigation is the key to a website’s usability, and if a website’s navigation is confusing or difficult to use, visitors are likely to leave the site without ever finding the product they were looking for. Good website navigation should be intuitive and easy to use, so that visitors can find what they’re looking for without any difficulty.

Ensure that the most important pages and sections are easy to find

Making sure the most important pages on the website are easy to find is vitally important, as they’ll likely be the most relevant pages to the user. If not done it may lead users to get frustrated and leave the website or them assuming you don’t have the product/service they were looking for. 

Organise the navigation in a logical way

While it may be tempting to make your website stand out and be as unique as you can make it, sometimes sticking to existing formats of navigation helps bring users some familiarity and as a result they’ll intuitively know where to find what they’re looking for. Also while doing so make sure you create consistent and logical categories for pages on your website – so users will more easily be able to get the page they need.

By following these tips, you can create a navigation system that will help users find their way around your e-commerce website with ease.

See our other blog for more website tips.

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