Understanding the Basics of Email Marketing

Emails are one of the most important forms of marketing. They can be used for a variety of purposes, from customer service and promotional offers to increasing brand awareness and sales. However, not all emails are created equal. Email marketing is a strategy that requires a lot of planning and consideration to be successful.
The goal is to increase the number of people who open and read your emails and increase the number of those who click on your links or respond to your offer. This article will provide you with some basic tips on getting started with email marketing and suggest some tools that you can use to make it easier.

Personalisation

The idea behind personalisation is to make the emails more relevant to the recipients, increasing their chances of conversion. This strategy can be implemented in many ways, like including messages from your company’s CEO, including a customer’s name in an email or something as simple as using a “reply-to” email address.
This personalisation allows the customer to feel like your company cares about them and their needs. As a result, they are more likely to use your company and stay loyal customers for the long term.

Mobile-friendly viewing

The mobile revolution is here. A lot of people are now accessing the internet through their mobile devices. They are doing their online shopping, banking, and email viewing on their phones.
Mobile-friendly email marketing can help businesses reach out to more customers and increase sales by making sure that the emails they send are compatible with all devices.

Automation

Trigger emails can be used when someone signs up for your website or newsletter. Trigger emails could be “welcome” emails or “thank you” emails whenever someone signs up or completes a purchase through your website. You will need to think about other trigger emails available to you. For example, if you have an e-commerce platform then you can use customers’ cart information to send out purchase prompt emails if an item has been in their basket for a while without proceeding to checkout.
Scheduling your emails to go out at specific times will allow you to target your audience’s peak interaction times, whilst you can get on with other things. If you can, study your analytics and see when your users are opening emails or visiting your website to select the peak time for your email to arrive in their mailbox.

Services

There are a variety of readily available resources out there to help you with your email marketing strategy, such as Mailchimp, HubSpot or ActiveCampaign. These all have a variety of features, many of which you can experiment with for free to see which will suit your best business needs.

Segmentation

Segmentation is the process of dividing your email list into smaller groups based on specific criteria. This allows you to send more targeted and relevant emails to each group, which can lead to higher open and click-through rates. Segmentation can be based on factors like location, age, gender, interests, or past purchase history. This data can be easily accessed through CRM software.

Use these tips to grow your customer base, test new techniques, and find new ways to successfully interact with your customers. We offer a number of services to help you out, feel free to contact us for any suggestions.