Website Planning & Strategy

Having a website is no longer an option for businesses – it is a necessity. A website acts as the digital storefront for your business, allowing potential customers to find you online and learn more about what you offer. However, building a website without website planning and strategy is like building a house without a blueprint – you might end up with a structure, but it won’t necessarily meet your needs or stand the test of time. In this post, we will discuss the importance of a digital strategy before starting to build or design your website and why seeking professional assistance is crucial.

A digital strategy is a plan that outlines how a business will achieve its online objectives through various digital channels. It involves identifying your target audience, setting goals, defining your brand voice, and selecting the appropriate channels to promote your business. Before starting to build or design your website, you need to have a solid understanding of your digital strategy to ensure that your website meets your business goals.

One of the primary benefits of having a digital strategy is that it helps you identify your target audience. Knowing who your target audience is, their needs, and their online behavior will help you design a website that caters to their preferences. A website that speaks to your target audience will be more effective in driving traffic, leads, and sales than a generic website that doesn’t resonate with anyone.

Another benefit of website planning and strategy is that it helps you define your brand voice. Your brand voice is the personality and tone of your business that comes across in your website copy, visuals, and overall messaging. Defining your brand voice helps you communicate your brand’s values and personality to your audience and differentiate yourself from your competitors.

Selecting the appropriate digital channels to promote your business is another critical aspect of your digital strategy. There are many different channels available, including social media, search engine optimization, pay-per-click advertising, email marketing, and more. Choosing the right channels for your business will depend on your target audience, industry, and business goals.

Finally, seeking professional assistance is crucial when developing your digital strategy and building your website. There are many moving parts to a digital strategy, and working with a professional will ensure that your strategy is well-rounded and effective. Additionally, building a website requires technical expertise that may be beyond the scope of your business. Working with a professional web designer or developer will ensure that your website is functional, visually appealing, and optimized for search engines.

In conclusion, having a strategy before building or designing your website is essential. A digital strategy helps you identify your target audience, define your brand voice, select the appropriate channels to promote your business, and more. Seeking professional assistance is also crucial, as it will ensure that your digital strategy is well-rounded and effective, and your website is functional, visually appealing, and optimized for search engines. Remember to factor in the cost of professional assistance into your budgeting and strategy. Doing so will ensure that your website is an effective tool for driving traffic, leads, and sales for your business. If you are looking for some professional advice and insight into your Digital Strategy, please contact us, we are always happy to talk with businesses that a ready to do digital right!