15 Strategies to Grow Your Online Audience

How do you build an audience online? This is a question many people ponder daily. While each scenario is unique, several core principles apply universally. So, how can you attract an audience? The answer depends on various factors, including your approach to engaging potential consumers. Today, we explore strategies to grow your brand’s audience. With a bit of effort, you can significantly enhance your online presence.

Factors Influencing Your Online Audience

Consider a few critical elements before diving into the best methods to build an audience. Every online persona is different and what works for one may not work for another. Here are some factors that will impact the type of audience you attract:

Industry

Your brand’s industry will affect the type of consumer you engage. Highly saturated sectors can be challenging to break into.

Trends

Trends are powerful. What’s popular today may not be tomorrow, requiring you to adapt your strategies continuously.

Technology

Like trends, technology evolves rapidly. New social apps or devices are always emerging and those who capitalise on these advancements often stay ahead.

Your Efforts

Your engagement efforts are crucial. Without a solid strategy and marketing plan, your competition will likely gain the upper hand.
While many factors influence audience engagement, these are some of the most significant.

15 Tips to Build an Audience

Now, let’s explore some of the best ways to grow your online audience. While success isn’t guaranteed, these methods will greatly improve your chances.

You Can’t Please Everyone

One of my favourite sayings is, “You can’t please 100% of the people 100% of the time.” Focus on those who have the potential to become your customers rather than trying to engage everyone. This strategy helps create viral content and increases exposure.

Understand Your Target Audience

Knowing what your target consumer is looking for is essential. Utilise tools like Google Analytics to identify key demographics and popular content on your site. Engage with your audience on social media and observe their interactions and concerns.

Create a Story

Storytelling is a powerful way to engage your audience. Develop a narrative for your product or brand, addressing a problem, demonstrating how you solve it, and showing the positive outcome.

Create a Content Schedule

Consistency is key. Develop a content schedule and stick to it. Use analytics to determine when your audience is most active and plan your content accordingly.

Stay True to Your Trade

Focus on content related to your primary industry. Straying from your niche can alienate your audience and reduce your ability to meet their needs.

Incorporate More Video Content

Video content is highly engaging. About 70% of marketers report that video generates more conversions than other content types. Utilise platforms like YouTube, Instagram, and Facebook to share videos.

Use the Power of Subscriptions

Subscriptions keep your audience connected. Newsletters and push notifications can keep your audience informed and engaged. Offer exclusive content or discounts to subscribers.

Leverage Social Media

Social media is a powerful tool for engaging with your audience. Regularly interact with your followers and use social sites as part of your customer service strategy.

Develop Your Brand’s Identity

Your brand needs a clear identity that resonates with your target audience. Align your tone and messaging with the audience you want to attract.

Utilise All Content Channels

Don’t limit yourself to one type of content. Use blogs, videos, social media posts, and more to reach a broader audience. Convert content from one format to another to maximise engagement

Analyse the Competition

Keep an eye on your competition. Understand their strategies and find ways to improve upon them. Use online tools to gain insights into their successful campaigns

Create Stellar Content

Quality content is essential. Whether it’s blog posts or videos, ensure your material is valuable and relevant to your audience. Great content can drive engagement and encourage sharing.\

Master SEO

SEO is crucial for increasing your visibility in search engine results. Stay updated on SEO trends and best practices to improve your site’s ranking and attract more visitors.

Join Other Communities

Engage with other communities within your niche. Participate in discussions and provide valuable input. Subtly promote your content where appropriate, following community guidelines.

Encourage Word-of-mouth

Leverage your existing community to spread the word about your brand. Encourage your loyal followers to share your content. Consider running giveaways to incentivize sharing

By following these strategies, you can effectively grow and engage your online audience, leading to increased visibility and success for your brand. If you prefer to get someone else to do it, give us a call and lets chat through what we can do to help evolve your audience online.