Website Launch Day is here! But what comes next?

Houston, we have lift off! Your brand new website launch has come after months of development. To see your vision come to life is an exhilarating experience but the journey has only just begun…

The period following on from the launch of your new website is absolutely crucial for maximising its potential and ensuring it meets your business goals. In this guide, we will outline the key steps you need to take post launch to ensure your website continues to shoot for the stars!

Monitoring Website Launch Performance

Once your website is live one of the first steps is to monitor its performance. By utilising tools like Google Analytics you are able to track visitor behaviour, page views, bounce rates and conversion rates. This data is incredibly valuable to your business as it helps you understand how users are interacting with your website. Are they finding what they needed? Are they engaging with your content? By analysing these metrics, you can identify areas for improvement and adjust your strategies accordingly.

SEO

A successful website launch is only the beginning of your online presence. To increase visibility it is absolutely vital to implement effective SEO strategies. There is a long list of SEO strategies to consider but the key ones are:

Keyword Research

Optimising your website with keywords is really important. You need to take the time to identify the relevant keywords and phrases to target your audience and industry. This ensures that it attracts more organic traffic.

On-Page optimisation

This involves a number of components such as meta tags, alt text and headings. This is a time consuming exercise but the benefits are massive for your website.

Link building

Search engines don’t just take a peek at your keywords on your website to justify how sustainable you are to a potential customer. They like to look at what other reputable websites think of you. That is why it’s vitally important to incorporate more links from these websites.

Content Creation

One way to drive traffic to your website is through the creation of high quality content. This can include newsletters, blogs, multimedia and general website content. Content can have a massive impact on your SEO performance as it helps search engines to recognise your site is active and relevant. It can also result in improved rankings for keywords related to your business, driving more organic traffic to your website. Additionally the creation of valuable and insightful content keeps your visitors engaged and encourages them to return to the site as well as developing a level of trust with your audience. 

Post Website Launch Maintenance

A successful website is not a static entity; it requires regular updates and maintenance. Your website’s security will need to be updated as patches and fixes are available to ensure that your website is as secure as possible. Especially with the ever-evolving cybersecurity threats, maintaining your website is vital for safeguarding it against potential vulnerabilities. 

On top of this, websites can become sluggish due to various factors, including outdated plugins, excessive code, or large image files. Regular maintenance allows you to optimise your site’s performance by cleaning up unnecessary files, compressing images and ensuring all functionalities are running smoothly.

Website Launch Feedback

User Feedback is a goldmine for continuous improvement. Encourage visitors to share their thoughts about their experience on your website either through a feedback form or direct communication. Their feedback will allow small tweaks to be made to your website to further enhance your users satisfaction and increase conversions. 

The excitement of your website launch is just the beginning for you and your business. By following these essential steps post-launch, you’’ not only maintain momentum but also set your website and business up for long-term success.

At DigiBubble, we can support you with whatever your business needs whether you need us to take over maintenance of your website or help develop a SEO strategy that suit your needs. We are here to help!