Latest news from DigiBubble
The latest tips, tricks and news from the DigiBubble team.
Choosing the right focus keyword
A focus keyword or key phrase is the term you’d like your page to rank for in search results. So when users are searching for the keyword/key phrase you’ve chosen - you have a better chance of appearing higher up…
Top 5 considerations when thinking driving a positive ROI?
Building a website can be as complicated or simple as you like, but before you embark on the journey it is vital to consider what you are expecting in terms of a result for your website. If your ambitions are…
How can outbound links help your SEO
Outbound links are an important aspect of SEO. However, doesn’t it seem counterintuitive to link to other websites, as you’ll want users to stay on yours for as long as possible. Not exactly… Firstly, outbound links are links that take…
5 Web Analytics Best Practices for Success Online
We have covered several areas in our blog series that show you the best tools, metrics and software to use to analyse your website data, here are some web analytics best practices to ensure you are giving your online activity…
How To Optimise Your Subheadings
Optimised headings and subheadings help both readers and search engines better understand the text and improve SEO. They can be signposts for readers and guide them to the correct part of the text, or know what's in it. They can…
Crafting an optimised page title
Understanding the importance of an optimised page title is something that cannot be stressed enough. It is one of the most important factors Googles uses to find out the context of the page and rank it accordingly. So creating a…
The Importance of a Unique Keyphrase
Your focus keyphrase is the keyword that you assign to your page or post to rank in search engines and it is important you make it a unique keyphrase. If you are keen to rank for a popular or specific…
Thinking about your SEO Slug
When considering your SEO, an important consideration is the “Slug” for a particular page. We can’t be sure why it has been called the slug, but we can tell you why it is important and how to make sure you…
Tips For Improving Your Internal Linking Structure
A good internal linking structure is a key factor Google takes into consideration when ranking your website. This is because Google follows these links to get an understanding of the hierarchy of pages. So when web crawlers (Googlebots) are crawling…
What is Keyword Density?
Keyword density or Key phrase density is a crucial consideration for search engine optimisation. We wanted to take a moment to look at what keyword density is, and why it is important for your SEO. What is Keyword Density? Keyword…
Alt Text Optimisation – What You Need To Know
Adding quality and relevant images to your blogs can attract and keep users’ attention. When doing so, make sure you optimise image alt text as this helps improve the messaging on your page for web crawlers. Additionally, it improves the…
What is a Meta Description?
A meta description is a short description of your web pages content that is typically around 150 Characters long. It describes the content of the pages and gives search engines a clear picture of what search terms may be appropriate…