Latest news from DigiBubble
The latest tips, tricks and news from the DigiBubble team.
Alt Text Optimisation – What You Need To Know
Adding quality and relevant images to your blogs can attract and keep users’ attention. When doing so, make sure you optimise image alt text as this helps improve the messaging on your page for web crawlers. Additionally, it improves the…
What is a Meta Description?
A meta description is a short description of your web pages content that is typically around 150 Characters long. It describes the content of the pages and gives search engines a clear picture of what search terms may be appropriate…
How to measure Google AdWords performance
When new to AdWords, it can be a little confusing and overwhelming. Trying to understand what you’re supposed to keep track of and what it means can leave you misunderstanding the numbers. In this blog, we’ll give you a few…
4 Ps of Digital Marketing
The traditional 4 Ps of marketing; price, product, place, promotion are as important now as they were decades ago. However, in a world engulfed with digital marketing and media, there are new fundamentals people need to know in order to…
The Growth of Animated Logos & Branding
For the most part, logos and branding live the majority stuck in the static world of paper and print. When translated to digital advertising there has not been much evolution beyond some quirky website features or animation that ties elements…
12 Stats Showing the Power of Good Graphic Design in Digital Marketing
Good graphic design shows your commitment to your brand and establishes consistent brand identity. It enables consumers to know who you are and what your business is all about. Get it right and it can catapult your business into the…
Understanding the marketing funnel
There are different variations of the marketing funnel, in this blog I’ll be referring to the funnel with 5 stages: Awareness, Interest, Desire, Action and Loyalty. Awareness The first stage is about creating potential customers aware that your product or…
Getting yourself a content and account manager
Sometimes running a business, employers and a website can be a lot to handle. That's why here at Digibubble we recommend you get an account manager to free some of your worries. A content and account manager can help you…
How to improve your website’s bounce rate
Having a high bounce rate can be a sight for sore eyes, it’s like someone steps into your shop has a quick glance and then leaves. As the years have gone by, people expectations of the quality of websites have…
Optimizing your Meta description for the best search results
Under a google search result, you will see a meta description. These meta descriptions help to convince and give your users a chance to see what your page is about before clicking on the link. Optimizing your meta description to…
Christmas Digital Marketing and Ads
With the cold weather hitting and the gift-giving month coming into full swing it's important to think about how to optimize your website/brand/business to suit the customers and users who will visit it in the winter months. Focusing on Christmas…
How to utilise keyword intent
When doing keyword research, understanding the intent behind the searched keyword can greatly impact the ways you conduct it. There are 3 main intents behind why users will search certain keywords Navigational, Informational and Transactional. Navigational These searches are done…