When starting a website development project, it's essential to have a clear understanding of your target audience. Your website should be designed to cater to their needs and preferences, as this can have a significant impact on the success of…
In today's digital age, businesses are becoming more reliant on digital marketing strategies to reach their target audience. One way to achieve this is through the use of a web agency. A web agency, or digital agency, is a company…
Companies are trying their best to reach potential customers through different marketing approaches, and lead gen proving to be one of the more popular offerings. However, competition is high, making it difficult to grab the attention of viewers and generate…
We are firm believers that all websites are lead-generation websites, but there are several actions you can take to focus on the development of leads and positive business enquiries for your business through your website. Lead generation websites are a…
The Customer Lifecycle The customer lifecycle isn’t much of a cycle. It might be best to look at it as a never-ending spiral. The best way to look at your customers is their lifetime value. Your customer’s first conversion with…
Google Ads are a staple of digital marketing with 63% of internet users clicking on google ads. With such a substantial market share, we firmly believe it is a great tool to start the process of marketing online. Before you…
In most cases, the building of a new business website is just the start of your digital journey, once live and working well, the focus quickly shifts to how to get people to look at it, engage and start generating…
It’s not just about decorating the office, the holiday season is a great time to get creative with your festive marketing. There are a few key things to keep in mind when planning your holiday marketing approach. First, think about…
Emails are one of the most important forms of marketing. They can be used for a variety of purposes, from customer service and promotional offers to increasing brand awareness and sales. However, not all emails are created equal. Email marketing…
If you are considering digital advertising we strongly recommend you take the time to consider your options, plan and budget. Without this foundation, you are going to struggle to generate a positive return. The details below are intended to give…