What is Retargeting?
Retargeting is a form of online advertising that allows you to show ads to people who have already visited your website. This is done by placing a small piece of code, called a retargeting pixel, on your website. This pixel…
Choosing the right focus keyword
A focus keyword or key phrase is the term you’d like your page to rank for in search results. So when users are searching for the keyword/key phrase you’ve chosen - you have a better chance of appearing higher up…
How can outbound links help your SEO
Outbound links are an important aspect of SEO. However, doesn’t it seem counterintuitive to link to other websites, as you’ll want users to stay on yours for as long as possible. Not exactly… Firstly, outbound links are links that take…
How To Optimise Your Subheadings
Optimised headings and subheadings help both readers and search engines better understand the text and improve SEO. They can be signposts for readers and guide them to the correct part of the text, or know what's in it. They can…
Crafting an optimised page title
Understanding the importance of an optimised page title is something that cannot be stressed enough. It is one of the most important factors Googles uses to find out the context of the page and rank it accordingly. So creating a…
Tips For Improving Your Internal Linking Structure
A good internal linking structure is a key factor Google takes into consideration when ranking your website. This is because Google follows these links to get an understanding of the hierarchy of pages. So when web crawlers (Googlebots) are crawling…
How to measure Google AdWords performance
When new to AdWords, it can be a little confusing and overwhelming. Trying to understand what you’re supposed to keep track of and what it means can leave you misunderstanding the numbers. In this blog, we’ll give you a few…
4 Ps of Digital Marketing
The traditional 4 Ps of marketing; price, product, place, promotion are as important now as they were decades ago. However, in a world engulfed with digital marketing and media, there are new fundamentals people need to know in order to…
The Growth of Animated Logos & Branding
For the most part, logos and branding live the majority stuck in the static world of paper and print. When translated to digital advertising there has not been much evolution beyond some quirky website features or animation that ties elements…
12 Stats Showing the Power of Good Graphic Design in Digital Marketing
Good graphic design shows your commitment to your brand and establishes consistent brand identity. It enables consumers to know who you are and what your business is all about. Get it right and it can catapult your business into the…