When you start to consider outsourcing your digital marketing to an agency, it is important to enter the process prepared. Preparation will enable the conversations to focus on the value that the agency will bring rather than talking through the…
Retargeting is a form of online advertising that allows you to show ads to people who have already visited your website. This is done by placing a small piece of code, called a retargeting pixel, on your website. This pixel…
When new to AdWords, it can be a little confusing and overwhelming. Trying to understand what you’re supposed to keep track of and what it means can leave you misunderstanding the numbers. In this blog, we’ll give you a few…
Good graphic design shows your commitment to your brand and establishes consistent brand identity. It enables consumers to know who you are and what your business is all about. Get it right and it can catapult your business into the…
There are different variations of the marketing funnel, in this blog I’ll be referring to the funnel with 5 stages: Awareness, Interest, Desire, Action and Loyalty. Awareness The first stage is about creating potential customers aware that your product or…
Having a high bounce rate can be a sight for sore eyes, it’s like someone steps into your shop has a quick glance and then leaves. As the years have gone by, people expectations of the quality of websites have…
Under a google search result, you will see a meta description. These meta descriptions help to convince and give your users a chance to see what your page is about before clicking on the link. Optimizing your meta description to…
When doing keyword research, understanding the intent behind the searched keyword can greatly impact the ways you conduct it. There are 3 main intents behind why users will search certain keywords Navigational, Informational and Transactional. Navigational These searches are done…
Long-tail keywords are longer and more specific than regular and shorter keywords. As a result, these keywords receive less search traffic, but normally have a higher conversion rate due to the fact that they are more specific and will attract…
From the outside email marketing campaigns seem fairly straightforward and easy to do, however, there are some common mistakes even large corporations make when executing their email marketing. Here are some mistakes to look out for next time you are…