SEO vs PPC is a hot topic, businesses of all sizes are recognizing the importance of online marketing, especially when it comes to search engines. Currently, the majority of website traffic is driven through search engines like Google, rather than…
In SME forums across the country, business owners and managers in the UK are seeking the assistance of marketing agencies and SEO professionals to quickly boost their rankings on Google. They often ask, "How long does SEO take?" Unfortunately, there…
When starting a website development project, it's essential to have a clear understanding of your target audience. Your website should be designed to cater to their needs and preferences, as this can have a significant impact on the success of…
Backlinking is one of the most important aspects of SEO because they show search engines that your website is popular and relevant. The more backlinks you have, the higher your website will rank in search engine results pages. However, you need…
If you want your website visitors to take action, you need to give them a clear call-to-action (CTA). A CTA is an element on your website that tells visitors what you want them to do, and provides them with a…
Outbound links are an important aspect of SEO. However, doesn’t it seem counterintuitive to link to other websites, as you’ll want users to stay on yours for as long as possible. Not exactly… Firstly, outbound links are links that take…
Optimised headings and subheadings help both readers and search engines better understand the text and improve SEO. They can be signposts for readers and guide them to the correct part of the text, or know what's in it. They can…
Understanding the importance of an optimised page title is something that cannot be stressed enough. It is one of the most important factors Googles uses to find out the context of the page and rank it accordingly. So creating a…
Your focus keyphrase is the keyword that you assign to your page or post to rank in search engines and it is important you make it a unique keyphrase. If you are keen to rank for a popular or specific…
When considering your SEO, an important consideration is the “Slug” for a particular page. We can’t be sure why it has been called the slug, but we can tell you why it is important and how to make sure you…