How to add a Report in GA4
As Google Analytics has officially made the conversion from UA to GA4, many of us are now quickly having to learn the new tools and tricks used in GA4 to give us the same results we found in GA4. The…
The New (and Confusing) GA4 Dimensions
If, like us, you’ve been an avid user of Google Analytics UA, then it's not surprising if the first thing you notice when logging into your GA4 property is the distinctly different dimensions used to show the data on your…
What is a Session in GA4
We’ve briefly discussed this topic in our previous blog relating to GA4 The New (and Confusing) GA4 Dimensions But why did we include the sessions in this list? Sessions still exist in Universal Analytics, so what’s the difference between that…
Google Consent Mode is Coming
Google Consent Mode is a feature that allows you to communicate your users' cookie or app identifier consent status to Google. It interacts with your Consent Management Platform (CMP) or custom implementation for obtaining visitor consent, such as a cookie…
Understanding the Drop in Website Traffic with Google Consent Mode
When you enable Google Consent Mode on your website, you might notice a drop in reported website traffic. This phenomenon can be attributed to several factors related to how consent mode operates and how user interactions are tracked. Key Reasons…
What is the Unassigned Traffic in GA4
Understanding your website's traffic sources is key to optimising your marketing efforts. GA4 is a powerful tool for doing just that the majority of the time. But what about when it doesn't quite give you the information you need to…