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What is Retargeting?

Retargeting is a form of online advertising that allows you to show ads to people who have already visited your website. This is done by placing a small piece of code, called a retargeting pixel, on your website. This pixel…

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SEO vs PPC

SEO vs PPC is a hot topic, businesses of all sizes are recognizing the importance of online marketing, especially when it comes to search engines. Currently, the majority of website traffic is driven through search engines like Google, rather than…

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Google Ads

Google Ads: Is it Right for Your Business?

Online advertising has become an essential component of any successful marketing strategy. Google Ads, formerly known as Google AdWords, is one of the most popular and powerful platforms for businesses to reach their target audience. However, achieving success with Google…

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