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What is a Meta Description?

A meta description is a short description of your web pages content that is typically around 150 Characters long. It describes the content of the pages and gives search engines a clear picture of what search terms may be appropriate…

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Alt Text Writing, Digital Ad

Alt Text Optimisation – What You Need To Know

Adding quality and relevant images to your blogs can attract and keep users’ attention. When doing so, make sure you optimise image alt text as this helps improve the messaging on your page for web crawlers. Additionally, it improves the…

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Keyword

What is Keyword Density?

Keyword density or Key phrase density is a crucial consideration for search engine optimisation. We wanted to take a moment to look at what keyword density is, and why it is important for your SEO. What is Keyword Density? Keyword…

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Thinking about your SEO Slug

When considering your SEO, an important consideration is the “Slug” for a particular page. We can’t be sure why it has been called the slug, but we can tell you why it is important and how to make sure you…

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Unique Keyphrase Research

The Importance of a Unique Keyphrase

Your focus keyphrase is the keyword that you assign to your page or post to rank in search engines and it is important you make it a unique keyphrase. If you are keen to rank for a popular or specific…

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Page Title

Crafting an optimised page title

Understanding the importance of an optimised page title is something that cannot be stressed enough. It is one of the most important factors Googles uses to find out the context of the page and rank it accordingly. So creating a…

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